I have worked in a startup where we had the cool office, masseuse, all the drinks/fancy coffee you could take etc. etc. It was very cool. But eventually the money ran out and a lot of people were impacted. That office wasn't so cool after that.
These guys on the other hand are selling a whole heck of a lot of T-Shirts, so that won't be a problem for them. When you look at this kind of creative environment, and the product of it, you can imagine that these guys must feed off of their own creativity.
I bet the brainstorming sessions are a blast!
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